Form Submission
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Franchise Feasibility Assessment
General Information
Directors name
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Email address
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Phone Number
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Website
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Your registered business name
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Registered business address
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Current Position
Company status
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Existing business
Existing product or service
Concept stage for a business, product or service
Location(s)
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Number of years in business
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Industry
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Number of employees
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Number of business units
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One
Two
Three
Four +
Financial Performance
Gross Revenue
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Cost of Goods Sold
Annual Operating Expenses
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Approx Net Profit
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Has the business experienced growth over the previous 2 years? If so what % year on year
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If sales have declined over previous two years please provide a reason
Potential Franchisee Financials (Approx)
Approximately how much capital would a franchisee need to set up their business
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Franchise establishment requirements (check relevant fields only)
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Computer hardware and software
Premises fit-out including furniture
Stock & materials
Tools & equipment
Launch marketing
Marketing materials
Signage
Vehicle lease or purchase
Rent/bond (6 months)
Training provisions if travel required
Their lawyer (approx. $2k)
What could the potential gross revenue be for a franchisees in their second year
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What would the annual operational expenses be for a franchisee as a % of gross revenue
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Industry
Describe/list your product or service
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Does your product/service have broad appeal or is it niche
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Broad appeal
Niche market
Define the market for your business, product or service
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B2B
B2C
Who could be trained to run your business the same as you do
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A simple model most people could be taught to run
Will require some industry knowledge
Industry specific (qualifications and expertise)
What is the demand like for your product/service
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We are still getting established
Consistent
Some fluctuation
Can't keep up with demand
Describe your ideal Franchisee, include skills and qualifications if relevant
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Brand Strength and Positioning
What is your current brand strength is your local market
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we're still getting established
we are reasonably well known
we are considered a main player
Is your name and logo trademarked
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Yes
No, haven't tried yet
No, it is unable to be trademarked
Application filed and underway
The competition for your business, product or service is
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Fierce
Moderate
Minimal or non-existent
Briefly describe what sets you apart from your competitors
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Where does your price point sit in the market
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Low
Low - medium
Medium
Medium - high
High
Our product or service is unique
Who is your main franchised competition
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Support and Systems
What support mechanisms do you, or could you have in place to support franchisees
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Operational support
Administration & accounts
Sales and marketing
HR
How systemised is your business
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Very little
Basic documentation and processes
Well documented with efficient systems and processes
Fully computerised or app based with systems for every part of the business
Established systems and processes but minimal documentation for these
How do you currently promote your product/service (tick all applicable options)
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None
Word of mouth
Print advertising
Industry publications
Social media (Facebook / Instagram)
Digital marketing (Google etc)
Website
Brochures (Mailbox drops)
Radio / TV
Tradeshows
Brochures in local businesses
Direct marketing (cold calling)
Growth Strategy and Objectives
What other expansion models have you tried/considered
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None
Opened additional business units and staffed
Existing business acquisition and conversion
What advantages do you think franchising will provide your business
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Which of the following statements are correct (Tick all applicable options)
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I am an experienced leader
I have managed people
I am an effective coach and trainer
I can build a cohesive brand
I have sales ability
I am committed to business success
I have access to capital to develop the business
I have long term goals for the business
What are your biggest concerns about franchising your business? (if any)
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How much money could you commit each month to marketing the franchises
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Have you looked into franchising your business before? If yes, what was the main reason you didn't proceed
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What level of investment do you think is required to franchise your business
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$10k - $20k
$20k - $30k
$30k - $40k
$40k+
If you decided to franchise your business, what is your timeframe for getting started
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Submit
Tereza Murray Franchising
tereza@terezamurrayfranchising.co.nz
09 236 4249