License Model

A license model is suitable for businesses that have developed proprietary software or intellectual property (IP) that delivers a commercial advantage and is able to be integrated into other businesses and locations. To attract licensees, you will need to be able to demonstrate clear commercial benefits that would be difficult or expensive for them to develop themselves. If you want to license your brand, you must have established substantial brand equity within your industry and market that would provide commercial opportunities to the licensee on its strength alone.

Licensor Benefits

Revenue generation
Semi-passive income
Market expansion
Risk mitigation
Industry diversification
Increased brand exposure
Minimal resource burden

Licensee Benefits

Access to intellectual property
Reduced Risk
Cost saving in development costs
Market expansion
Time to market advantage
Access to expertise
Risk mitigation
Branding opportunities
Innovation support

Licensee Profile

Businesses wanting to improve their market offering
Businesses wanting to diversify their product or service range
Business consultants wholesaling to clients
Startups wanting to avoid the high upfront costs associated with creating or acquiring intellectual property

Want ongoing business advisory?

Enquire about our subscription-based business advisory support network, which gives you access to a select team of business specialists across legal, finance, human resources and operations.

Meet monthly with our team of specialists to discuss your current business challenges and receive valuable insights to enhance your business significantly. By combining personalised business coaching and access to a range of strategic resources and workshops, our members have the opportunity to grow, improve and thrive in their business environment.

The monthly subscription includes:

Regular monthly strategy and support meetings

Ad-hoc support from our specialists

Access to exclusive member-only reduced rates for additional support

Coaching workshops on different key topics;

  • Conflict resolution and mediation
  • Recruitment
  • Human Resources
  • Marketing
  • Franchisee/employee performance
  • Growth strategy and execution