Tereza Murray
Tereza Murray is a leading Franchise and Business Consultant with over 21 years of experience in the franchising industry as both a consultant and franchisor, along with a track record of success running some of New Zealand's and Australia's best-known brands (franchised and independent). With a background spanning over 30 years in business development across B2B and B2C, Tereza works with businesses ranging from start-ups to established businesses ready for serious growth.
Known for her honest and direct approach, Tereza and her team assist around 50 business leaders each year across a diverse range of industries to help them achieve their business goals. Highly skilled at designing and implementing robust growth models, systems and strategies, Tereza and her team can help you achieve your business growth objectives.
Strategic Business Consultancy
Strategic Advice Backed by Experience, Not Theory
With a career spanning over three decades across industries including health, construction, hospitality, automotive, education, and services, I offer a practical and rare perspective on strategic consultancy. Throughout my professional journey, I have led and scaled businesses ranging from agile start-ups to well-established companies with turnovers exceeding $30 million.
Having partnered with hundreds of businesses throughout Australia and New Zealand, I have witnessed firsthand what drives success, and equally, what can hinder it. This breadth of experience across all types of business models means my advice isn’t built on theory; it's shaped by real-world insights and practical application.
Unlike many consultants who focus on a specific sector or stage of business, my experience spans the entire lifecycle. From launching new ventures to repositioning mature enterprises and advising established franchisors on strategic expansion, I bring a broad yet deeply practical strategic viewpoint.
If you're seeking clarity, strategic direction, and the confidence to take your next step, whether you’re starting out, scaling up, or strengthening an existing franchise network, I’m here to help.
Who I Work With
Start-ups: Building a Strong Foundation from the Start
Launching a business is an exciting but demanding phase. Without the right structure in place, even the strongest ideas can falter. I work with start-up founders to ensure their businesses are strategically positioned from day one, putting in place scalable systems, defining a clear market position, and laying the groundwork for sustainable growth. Whether you need guidance on refining your model, understanding your market, or building the systems that support long-term success, I offer insights that help avoid common missteps and set you up for confident growth.
Established Businesses: Refocus, Reposition, Reignite
For businesses that are already operating but facing hurdles, plateaued growth, or the need to evolve, I provide an experienced, objective perspective. Whether you need to redefine your market position, identify operational improvements, develop your next move, or simply break through growth barriers, I’ll work alongside you to map out a clear and realistic path forward, aligned with your business's goals and your industry’s realities.
Established Franchisors: Strategic Support for Sustainable Network Growth
Franchising offers tremendous potential for growth, but it brings a unique set of challenges. Whether you need to refine your franchise model, overcome network hurdles, enhance franchisee performance, or prepare for broader expansion, I provide strategic advice tailored to franchisors. Drawing on extensive experience in franchise development, network strategy, and system management, I deliver practical, results-focused solutions that balance the needs of both franchisors and franchisees, building a stronger, more resilient franchise system.
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